100% agree. Woobius's success so far is not due to some especially advanced technology, but to the fact that we're strongly connected in that industry (Bob, my cofounder, is himself an architect) and so we've been able to build a tool that adapts to the way they already work, rather than trying to force them into some new processes.

Essentially, what allows us to reach this market is the user interface work rather than the hard technology, if you see what I mean.