Dragging industries into the current century always seems like a great idea. But, there's often a reason why the industry is still stuck where they are, and it's usually not technical. (I can't say I haven't been tempted to try this on more than one occasion, though. So many industries are so old school as to be painful for a nerd to even look at. So much time being wasted every day on old processes and methods, it's quite sad.)
100% agree. Woobius's success so far is not due to some especially advanced technology, but to the fact that we're strongly connected in that industry (Bob, my cofounder, is himself an architect) and so we've been able to build a tool that adapts to the way they already work, rather than trying to force them into some new processes.
Essentially, what allows us to reach this market is the user interface work rather than the hard technology, if you see what I mean.
