You're choosing cars (single products) but claiming that businesses are operating in a similar manner. All Ferrari cars are part of how Ferrari operates, while the GT was an exception to how Ford operates.
And I don't dispute that. Simply that Ferrari is the Ford of super cars, building in large quantity for that market.
And I really doubt the applicability of the luxury approach to software. People will vastly overpay to have a 5% faster automobile because it's a personally-owned status symbol and has racing-pedigree. I don't recommend building a company around a new 5% faster database since it isn't a source of prestige for anyone. For many potential customers it'd barely put a mark in their bottom line. And it might be negative if it compromised in any other aspect to obtain it. Benchmarking isn't a reliable winner-take-all marketing approach like racing-based marketing (and it sure isn't as popular).
You're choosing cars (single products) but claiming that businesses are operating in a similar manner. All Ferrari cars are part of how Ferrari operates, while the GT was an exception to how Ford operates.