That's why I choose two cars that are at effectively in the same target market at around the same price from the same time period, from Ford and Ferrari.
You're choosing cars (single products) but claiming that businesses are operating in a similar manner. All Ferrari cars are part of how Ferrari operates, while the GT was an exception to how Ford operates.
And I don't dispute that. Simply that Ferrari is the Ford of super cars, building in large quantity for that market.
And I really doubt the applicability of the luxury approach to software. People will vastly overpay to have a 5% faster automobile because it's a personally-owned status symbol and has racing-pedigree. I don't recommend building a company around a new 5% faster database since it isn't a source of prestige for anyone. For many potential customers it'd barely put a mark in their bottom line. And it might be negative if it compromised in any other aspect to obtain it. Benchmarking isn't a reliable winner-take-all marketing approach like racing-based marketing (and it sure isn't as popular).
