Like many here, before I read the article I assumed this was intended to be some sort of filtering mechanism... which is a bit dystopian, but IMO the truth is much MUCH more bizarre.
We're talking about a fancy restaurant that researches you and your social media to better cater to you and make you feel "special". I think I'd prefer that this just be an extension of the velvet rope, bouncers have been around for ages, but this feels genuinely creepy.
> “The information is used as a precursor to gain more of an understanding of who our guests are,” general manager Akeel Shah explained to SFGATE. “We may not even use the information, but it gives us a better way to tailor the experience and make it memorable.”
Eewwww, no. Just no. It really feels like someone watched 'The Menu', missed the entire point of the movie, and just thought "Hey wouldn't it be neat if WE knew everything about our customers before they arrived?"
I haven't seen The Menu, but try watching The Bear instead. They demonstrate this level-of-service & mentality and it's much more sincere than you think.
Oh, but what a letdown to have someone watch that as their introduction. One of the very best moments in the entire series but which can only be appreciated by watching the entire series.
The Menu is... overly sincere, I won't spoil it, but it's the "Restaurant as cult environment" movie. In fact the question of lacking sincerity is framed as "the audience casually disregards the immense effort and dedication requires to achieve what you demand."
...Now that's probably using restaurants as a metaphor for the film industry, but either way the point holds. I'm not put off by insincerity, it's forced, false intimacy as a product or a service goal that bothers me. Good food, good (not fawning) service is more than enough for me, I don't need this kind of race-to-the-bottom Michelin stars seem to inspire.
It's can be, at least anecdotally from people who work in prestigeous restaurants, i.e. places with year+ backlog. Owner/operator (frequently back of house) has strong politics and tell front of house to lose resos for certain client profiles.
We're talking about a fancy restaurant that researches you and your social media to better cater to you and make you feel "special". I think I'd prefer that this just be an extension of the velvet rope, bouncers have been around for ages, but this feels genuinely creepy.
> “The information is used as a precursor to gain more of an understanding of who our guests are,” general manager Akeel Shah explained to SFGATE. “We may not even use the information, but it gives us a better way to tailor the experience and make it memorable.”
Eewwww, no. Just no. It really feels like someone watched 'The Menu', missed the entire point of the movie, and just thought "Hey wouldn't it be neat if WE knew everything about our customers before they arrived?"