Seems like they have a sense of humour and don't take everything too seriously, while being realistic about their fellow human beings.

I'm sure they count the installs of their phone app in a very very serious way.

What's awful about this exactly?

> effort uses facial recognition technology to scan a consumer’s face, with the degree of hangover detected corresponding with the size of the recommended combo and discount offered.

facial recognition isnt taken lightly, users know their facial data is being used for other things

Exploiting people feeling sick to sell them low quality food.

Incentivising people to drink to the point of hangover (ie overconsumption)