How can it be "click bait" if neither the title nor the headline contains that number? You have to read at least the first three paragraphs of the article to stumble about that number. The focus of the article is on the inexpensive design, not on its efficiency
The ‘more than 100%’ is only in comparison to a less efficient process. A heat pump itself is operating below 100% efficiency - it’s just kind of “cheating” by using an external source of external energy as one of its inputs in addition to the electricity running it.
The energy efficiency of anything cannot exceed 100% (until I missed something groundbreaking in physics).