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Yes, let's build something useful and not worry about how they are going to give us money for it.



All these online store studies sound like they honestly believe that design will improve sales more than the appeaal of the merchandise ;)


You're being downvoted but you do raise a valid point. I've been willing to fight with some pretty awful checkouts in the past to buy something I really want, or to buy from someone I really want to do business with.




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