It was my understanding that the “specific purpose” had to be “the technical functioning of the site or service” (and also any transactional mail, like sending order receipts), not literally any specific purpose. Selling your details to the highest bidder is a specific purpose after all.
If the company calling you back isn’t unsolicited (ie I asked them to or they told me they would and I said OK), then its an expected part of the interaction. Cart abandonment emails are not expected or even necessary (from the customers point of view). If I called a company and they called me back days later, without telling me they would or asking if I mind, I would absolutely report them for that too. (At least in my country, data protection says they can’t do this)
Cart abandonment is just like any other marketing and honestly, I report any cart abandonment emails I receive as GDPR violations to my local data protection commission.
You are correct, the consent exceptions are only for functionality vital to the operation of the site, such as a cookie to store your shopping cart - not for marketing in any form.
If the company calling you back isn’t unsolicited (ie I asked them to or they told me they would and I said OK), then its an expected part of the interaction. Cart abandonment emails are not expected or even necessary (from the customers point of view). If I called a company and they called me back days later, without telling me they would or asking if I mind, I would absolutely report them for that too. (At least in my country, data protection says they can’t do this)
Cart abandonment is just like any other marketing and honestly, I report any cart abandonment emails I receive as GDPR violations to my local data protection commission.