A joke in poor taste. Melbournians are notorious coffee snobs. As jpatokal said, locals wouldn’t be caught dead in a Starbucks. Basically if the cup is taller than 4 fingers 8-10cm or the ingredients include anything other than coffee, water and milk, or it was made by percolating - then it’s not coffee as far as we’re concerned. It’s either dishwater or a confection of some sort.
It may be a fact that Melbourne has more coffee shops per capita than any other place on earth.
Melbourne is a mecca of coffee snobbery, and most locals wouldn't be caught dead in a Starbucks. (Although you need to try pretty hard even to find one.)
Australia is one of the only markets where Starbucks' global domination strategy failed horribly due to several factors (I'm not an Aussie so I can't explain the cultural differences). IIRC, in 6-7 years, they opened ~100 locations only to close over 60 of them. Aussies tend to deride the chain and Starbucks themselves have pivoted and tend to mostly cater to tourists so as not to go under completely.
> A cup of coffee are starbucks is a luxury.
In Melbourne, Australia a coffee at Starbucks is considered:
1. A sign that you’re a tourist.
2. A sign that you’re a masochist.
3. A cry for help.
4. All of the above.
Sorry, I couldn’t help myself :)