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Australia is one of the only markets where Starbucks' global domination strategy failed horribly due to several factors (I'm not an Aussie so I can't explain the cultural differences). IIRC, in 6-7 years, they opened ~100 locations only to close over 60 of them. Aussies tend to deride the chain and Starbucks themselves have pivoted and tend to mostly cater to tourists so as not to go under completely.


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