Clickbait link. Site wants a sign-in.

Wikipedia article.[1]

Author's site.[2]

Princeton University Press PDF of book introduction.[3]

[1] https://en.wikipedia.org/wiki/Addiction_by_Design [2] https://www.natashadowschull.org/addiction-by-design/ [3] http://assets.press.princeton.edu/chapters/i9156.pdf

> Site wants a sign-in.

Interestingly, they show the pop-up only in the US. Accessing from other locations doesn't show it.

Bingo. That book is one of the greatest driving forces behind loot boxes and live services.