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I guess the differences between us an a Hugo Boss/Hermes store are:

- Only high end stores do personal styling/personal shopping, whereas we have a range that suits all budgets.

- Styling in-store has a much more limited range, we have ~1500 brands.

- Going into a store, or chatting on the phone, is much less accessible than browsing a website (although obviously a trade-off on being able to try on the clothes right there, but we do free returns).




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