I went through the process, even though I live in the US. It's certainly interesting, but nothing that I don't get from simply walking into a Hugo Boss or Hermes' store.
They'll happily take my measurements, and let me call in for recommendations.
I do suppose the idea of giving personalized recommendations to lower spending groups might work though I bet that department stores do the same thing. I know that women's fashion websites tailor their experience to users already.
I guess the differences between us an a Hugo Boss/Hermes store are:
- Only high end stores do personal styling/personal shopping, whereas we have a range that suits all budgets.
- Styling in-store has a much more limited range, we have ~1500 brands.
- Going into a store, or chatting on the phone, is much less accessible than browsing a website (although obviously a trade-off on being able to try on the clothes right there, but we do free returns).
They'll happily take my measurements, and let me call in for recommendations.
I do suppose the idea of giving personalized recommendations to lower spending groups might work though I bet that department stores do the same thing. I know that women's fashion websites tailor their experience to users already.