Related, though less about brands, I really liked "This Video Will Make You Angry" by CGP Grey. https://www.youtube.com/watch?v=rE3j_RHkqJc - Thoughts/memes as germs trying to reproduce and spread, battling for attention and thriving when people endlessly argue as part of an us/them dynamic.
Oh, that's super good. I'll definitely include that in the post. The funny part is that this itself is a meme but it's like sharing a vaccine rather than a pathogen. I really like the disease analogy.
> The funny part is that this itself is a meme but it's like sharing a vaccine rather than a pathogen.
No, it's like those informational commercials raising awareness for muscular dystrophy. Just because you now know it exists doesn't mean you've cured it or even treated it. This stuff works whether you know about it or not.
