TL;DR: It's going to be $39 after the Kickstarter.

For what it's worth, there's some debate about that. The creators have specifically said "C.H.I.P. will still be $9" -

https://www.kickstarter.com/projects/1598272670/chip-the-wor...

Of course, time will tell...

Well, seems they might make margin on accessory and postage etc, however, the math seems pretty clear -- they /can't/ sell it at $9 and break even, so there has to be a trick...

Personally, I'd rather give my money to guys like Olimex anyway -- a notch more expensive, however these guys are /spotless/ at making everything as open as they can, and in fact, they probably 'suffer' for it as many companies seem to use their (open) designs commercially...