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Yea I get what you mean. I think that the system you describe would have a lot of friction in it, but if done right could be really useful.

On one side publishers get an easy to grok revenue stream and on the consumer side they get a better user experience.

I think it falls apart when you consider that adblock is becoming the norm and publishers are probably seeing pretty decent revenues from advertising.

Seems like it would have to be something where you pay $10 per month or whatever to see ad-free articles from publishers on the platform through a browser plugin. Seems too cumbersome though. Not sure - there could be a "disruptive" startup in there somewhere but I think it would have some pretty big challenges to overcome.




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