If you think Google wont make this incredibly enticing to companies, you're a fool and probably would have scoffed at the idea of Adsense ten years ago.
Yes I would have. Mainly because no company would have been able to make it work back then. No one even thought of Adsense 10 years ago. You do realize the whole reason Omid is a billionaire is because he was the one of the first main marketers for the company and he was a new employee 10 years ago.