I find myself wary of these types of articles.

As people become desensitized to clicking on ads, these articles seem to be the new ads.

Perfect example right here, which is an Ars Technica "article" from their new UK site, brought to you by a certain Microsoft product which just so happens to be worked in to the story. http://arstechnica.co.uk/features/2015/05/ken-fishers-travel...

ArsTechnica has always been a leader in sponsored articles. You can pretty much tell what any new product article will say, based on the company behind it. Most of their authors have a pervasive pro-Apple bias, with the notable exception of their resident Microsoft fanboy, Peter Bright.

Yeah, "powerhouse" kinda gave it away.

On that note, when I went to the page, I thought I was on Lexus's site, because of the huge ad at the top of the page.