In which case it's not unlimited, in which case they're lying.
The first person who gets kicked off for this should file a false advertising suit. The marketing doesn't get to give you something which the ToS immediately takes away.
Maybe then these idiots (yes, idiots, because it takes an astounding lack of either morals or intelligence) will learn that lying to your customers is not okay.
If they boot someone off for that particular reason, then yes, they absolutely should.
Again - explain to me how Verizon can be successfully sued for "unlimited" data (with throttling) and how these companies cannot with "unlimited" data (with undisclosed caps).
Explain how the two cases are substantially different, please. Just because Verizon are generally bastards and the companies above are generally not does not make false advertising okay or legal.
> explain to me how Verizon can be successfully sued for "unlimited" data
Just curious, but you say "successfully sued." I assume you mean they were sued, went to trial, and lost. I've actually tried looking this up, but I can't find this case. I've never really paid much attention to that, so forgive me.
It was a settlement, rather than an outright adverse ruling, but the net effect was the same - someone had to tap them on the shoulder and tell them to cut it out, they did, and had to pay out for their trouble.
It's not lying, come on. 99.9% of people will see it as being unlimited. The person who decides to create a megaupload clone and use it to store petabytes worth of stuff that is constantly reading and writing is not what personal unlimited storage is meant for.
That's still contradictory. Unlimited means "without limits", not "without limits except for these".
Verizon got smacked around for exactly this behavior a while ago (selling "unlimited" data, with throttling after some arbitrary cap). This is not substantially different.
The first person who gets kicked off for this should file a false advertising suit. The marketing doesn't get to give you something which the ToS immediately takes away.
Maybe then these idiots (yes, idiots, because it takes an astounding lack of either morals or intelligence) will learn that lying to your customers is not okay.