Call it whatever you want... I love it. I think I (unintentionally) signed up for it shortly after the redesign. At the start it felt like there were a few things that should have been easier to find than they were, but it has quickly and subtly evolved.
I didn't think I'd ever say this, but the new QBO has been by far the least painful small business accounting software I've used. Very very impressed!
It was a bit of a learning curve from the old layout, and I still think there's a gap between what it is and what it could one day be, but I agree that it is certainly better than 99% of enterprise software applications. QBO also serves a market where the line between consumer applications and enterprise applications is less clear.
I didn't think I'd ever say this, but the new QBO has been by far the least painful small business accounting software I've used. Very very impressed!