I found it telling that nothing about iCloud has changed. It seems that Apple has decided to be a hardware company, and frankly they are damn good at it.
I wish that they would own that and unlock the iDrive so we can all interface with their amazing hardware.
Give it time. For one this isn't WWDC, this was a special event for specific products. iCloud has been getting better over time for users and devs and gaining new features, I'm sure it will continue to do so.
And while Apple continues to make money from hardware, they are not just a hardware operation, they provide an entire platform and ecosystem which iCloud is part of.
I wish that they would own that and unlock the iDrive so we can all interface with their amazing hardware.