So you read no technology blogs or news sources? This has been anticipated for months.

I believe the market that anticipates an Apple keynote is shrinking. Maybe I'm wrong, but I don't think I am.

I think you're wrong - it was in all the major news outlets and blogs.

Looking at the number of comments left on news article sites. It used to be in the 500's within an hour, now it's around 10-30. That's what I'm basing my judgement on...Again, maybe I'm wrong.

Yea, but it was fixed when someone said that the finder sucked and now we got 1200 comments... ;)

I think they understand marketing just fine and focus on the broader mainstream audience now.

Broader mainstream audience is fickle and shows loyalty to nothing (see Nintendo Wii -> Wii U)

You and me both. But to be honest, I'm not that interested in Apple news unless I'm planning to make a purchase. I've got my iMac and Macbook Pro which will both see me good for at least another two years, I have no interest in buying an iPhone or iPad so why would I take an interest in what Apple is pimping now? I'll come back in a couple of years time when I need an upgrade.