Looks good - although is this also missing declined transactions ? We see a very high percentage of failed transactions each month, however this could be because 80% of our customers are in my he US but our merchant account is in the UK ?

Damn! You're absolutely right, this would come under the 'Passive churn' classification I think.

Thank you for not requiring email to download the cheat sheet. Almost all companies/websites say they put customer first, but when they require your information to let you read something for "free", it's obvious they are bullshitting. So, good job there.

Thanks! We prefer to just put stuff out there and have faith that if people are interested in trying ChartMogul they'll come back and signup.

We have started using the little 'Sniply' powered signup at the bottom of the PDF just to do a bit of unobtrusive prompting.

I was actually reading this and thinking, "man, I wish baremetrics broke churn out like this"

Didn't realize you guys were a competitor. Maybe I'll give it a try.

Full disclosure, ChartMogul does not (yet) auto-classify churn in all the ways mentioned on the cheat sheet, however this is something we'll be working hard on over the coming months.

You can currently segment your churn in a bunch of different ways (e.g. by plan, geography, cohort, etc).

"Want a professionally printed copy – for FREE?"

Bold strategy, attempting to motivate tech entrepreneurs with paper copies. Let's see if it pays off.

We've been mailing them to our customers, I think people like them. Something to pin up next to the monitor.

The site's not loading for me in Germany :( Google Cache also didn't do anything, besides load the bare HTML page.

Very strange, that's the 2nd time today. We're in Berlin and aren't having issues, I'll talk to our host.

my traceroute from Munich dies at

traceroute to chartmogul.com (184.168.47.225), 64 hops max, 52 byte packets

1 192.168.178.1 (192.168.178.1) 1.609 ms 1.425 ms 1.127 ms

2 ppp-default.m-online.net (82.135.16.28) 44.162 ms 34.761 ms 32.867 ms

3 ae2.rt-decix-2.m-online.net (82.135.16.209) 36.361 ms 57.201 ms 51.925 ms

4 ibrsa0203-01.edg.mgmt.ams1.gdg (80.81.193.165) 54.584 ms 80.488 ms 52.594 ms

5 * * *

6 * *

Hope it helps. I used a VPN and got the file :D

thanks - sending this to MediaTemple now

Doesn't load for me on my home connection, works on my server. Route broken somewhere?

Strange, we host our website with MediaTemple and are yet to start using a CDN, this will probably help with issues like this