I don't think I quite get what he means by "professionalism" (which is a stupid word in most contexts). I think he means "high quality craftsmanship," ie "not amateurish."
My question to the author is: how do /you/ balance the need for craftsmanship against deadlines? Most managers pay lip service to quality at best, some don't even do that. How do you meaningfully encourage your professionals to craft carefully?
There is a minor irony in that he seems to praise that kind of thing while at the same time making some slightly jarring grammatical and spelling errors.
Of course, English may not be his first language, so I am certainly not trying to condemn him, but it is still ironic in an essay that spends substantial time talking about not cutting corners.
My question to the author is: how do /you/ balance the need for craftsmanship against deadlines? Most managers pay lip service to quality at best, some don't even do that. How do you meaningfully encourage your professionals to craft carefully?