I see this argument akin to something along the lines of, "A website is really a human because someone needs to maintain it and make decisions on it's appearance."
You are describing a tool. People don't say hammers are humans, either.
Netflix's special algorithm is indeed an algorithm.
I was really hoping Netflix had a secret warehouse filled with hundreds of workers whose job was to provide recommendations based on what you like, a la 'invisible boyfriend' [1]
Sadly, they just have people on the quest for the perfect hammer.
You are describing a tool. People don't say hammers are humans, either.
Netflix's special algorithm is indeed an algorithm.