If you're the author of that page, I'd highly suggest adding a "why" to that page. Just list a few of the cool things that you can do. I had to read the getting started guide to get any idea of what I might be able to actually do with it. But, I'm very glad that I did, this seems like a very useful tool.
Thanks, that's a good point. I'm tempted to actually just make the "why" section be a link to that guide, because any brief list would be woefully incomplete (as is the guide, but at least we're working on that!)
Edit: I have added a section to try and grab attention with some of the things we can do :)