Apparently their justification is "Because it's quiet and weird." So, when you choose to establish a new business, move to the next hipster city that no one's heard of. For... reasons.
Seems like the hipster solitude didn't work wonders for their proofreading: I stumbled upon http://www.thebluehouse.io/month-long-program/ only to be greeted by: "HOW MUCH DOES IT COSTS?". I only went there because the main homepage took ~20 seconds to load. Perils of seclusion...