Who is this guy anyways? I saw lots of submits to his blogs on HN and other sites, but they seemed short, shallow and uninteresting, so I figured they were posted because Seth Godin is some kind of authority, not because they were so good posts. But I never figured out when and how he became such an authority.
Godin is not a great blogger. He is primarily a speaker to business and seems quite good at that. Here is a video of him at Google three years ago (i.e. at the apex of Google the company) where he basically summarizes all the things he gets worked up about. I think it's a pretty effective message.