If we want to nit-pick about semantics, I don't think it's a true dichotomy, because discovery persuades rationalist readers. In fact, in psychology this is called the Central Route of Persuasion.

Also, your essay reminded me of the caterpillar from alice in wonderland. (http://www.youtube.com/watch?v=QgbntWU7pG8 - 47 seconds in). What's the isness in yo bizness!