I would guess that they do it similarly to private trackers. Each user gets a unique and secret ID which is transmitted when announcing. The tracker then decides if the user is allowed to get the swarm details.
Strangely enough, I downloaded Thom York's album yesterday from Bittorrent Bundle, and this morning my torrent is displaying an error: "Tracker gave HTTP response code 402 (Payment required)".
So I guess it's not very torrent friendly, as I cannot seed any more.
Yeah I am getting also a 402 response from the tracker. I wish they would have put up a BEP or something with an explanation of how they're extending the tracker protocol...