Funny, but necessary. The Zaentz company is notoriously litigious. From Zaentz' Wikipedia article: "In 2011, Zaentz's company began several legal actions against small businesses in the UK to enforce their "Hobbit" trade mark, including the Hungry Hobbit cafe in Sarehole, near Birmingham[13][14] and a pub in Southampton, England, which had traded as The Hobbit for twenty years.[15] This raised the ire of many British correspondents such as Stephen Fry, who described it as "pointless, self-defeating bullying."