More than the article, I enjoyed the presentation. The whole design is very intricately woven together with various media elements. I loved the style but at the same time I was slightly annoyed by not being in control (probably the auto changing images with scroll was slightly over the top). I wonder how's the user experience with others.
I had the opposite experience; usually I can't stand when a website tries to do something novel with my scrolling, but here all they did was update to a more relevant map alongside the text, for example. I was a bit too ecstatic to see that.
