Given the sidigital is a digital marketing solution company. These kind of projects is ingenius content marketing for themselves.
It generates good buzz for:
1. their potential customers (look how innovative we are)
2. their potential hires (you will have heaps of fun working here)
3. gives existing employees something to brag about (look how cool my company is)
As a side note, I remember there are a startup in SF that mapped every engineer's desk and have nerf guns (hooked up to their continuous integration service) that shoot at engineer whenever someone breaks the build; If I were the CEO, I would only approve these kind of projects if I get some marketing benefits out of it
Has anyone here been with companies with similar side projects, what are your thoughts on ROI?
I run a small agency(currently 6) and we run monthly hack days to build something cool. The last was a dashboard that links to an ibeacon once we enter the room it says hello and says goodbye when we leave. Completely pointless but it was interesting to build and had some great side effects.
We received 6 applications for jobs that weren't advertised (5/6 were very good). But also we got a great amount of feedback from our existing clients interested in using it for their own companies!
Our next project is a drinks robot built into a globe!
As a CEO you need to care for more than the bottom line.
Agreed, none of our (Si digital) hack projects would have been possible without our MD's go ahead and foresight to see the value in these projects. More of what he made possible here http://sidigital.co/lab
Given the sidigital is a digital marketing solution company. These kind of projects is ingenius content marketing for themselves.
It generates good buzz for:
1. their potential customers (look how innovative we are)
2. their potential hires (you will have heaps of fun working here)
3. gives existing employees something to brag about (look how cool my company is)
As a side note, I remember there are a startup in SF that mapped every engineer's desk and have nerf guns (hooked up to their continuous integration service) that shoot at engineer whenever someone breaks the build; If I were the CEO, I would only approve these kind of projects if I get some marketing benefits out of it
Has anyone here been with companies with similar side projects, what are your thoughts on ROI?