I'm really not surprised at the lack of interest in the Fire phone. Even from the beginning, all of the advertising was focused on how the phone makes it easier to buy stuff from Amazon.
They have to focus on how the device is creating some sort of value for their end users. Streamlining the process of buying products does little to add value. Instead, it looks like a selfish attempt by the company to increase sales. Nobody cares if a product is good for the company, they buy a product because it is good for them. If the Fire does have a value proposition, the advertising has done a miserable job of pointing that out.
I haven't actually played with the phone yet, so I can't say if it is a bad device or just bad marketing. But I'm not surprised at the lukewarm response it has gotten.
They have to focus on how the device is creating some sort of value for their end users. Streamlining the process of buying products does little to add value. Instead, it looks like a selfish attempt by the company to increase sales. Nobody cares if a product is good for the company, they buy a product because it is good for them. If the Fire does have a value proposition, the advertising has done a miserable job of pointing that out.
I haven't actually played with the phone yet, so I can't say if it is a bad device or just bad marketing. But I'm not surprised at the lukewarm response it has gotten.