While it's pretty, the site doesn't allow for much in the way of customizing one's criteria. Or it's very non-obvious on how to do so. For example, I might want a gaming system with a apx $150 video card rather than a $200 to $300 one. Perhaps I have hard drives already and don't need a new one. Why the rather pricey power supplies? The CPU choices are limited and don't reflect current options. What about cooling options? Why the limited case choices? etc, etc, etc.
I agree - since I'm in the middle of building a machine, I would think that I would be the target market. One of the first things I noticed was that the power supplies were overpriced but the mobo combinations were entirely based on price as opposed to features. The site looks good but I think it needs more tweakability.
