And 30 servers handling the frontend! Even if they peak at 10,000/sec, that's only a few hundred a server/sec. And another 370 servers to do other stuff.
Right now, we peak at 11 servers for ~550-600 rps - those are AWS c3.medium servers. We're moving from Python to Go to try to squeeze more out of each server.
But our bottleneck is MySQL, and are moving to Riak. Our DB is the only part of our stack that isn't inherently horizontally scalable - which seems to be the case for a lot of services that are hitting that 500 rps rate (maybe 750 qps or so).