In my experience, this is something you can learn as you go.
To get my first major gig started, a 1-page proposal that outlined how my services would help the client fulfill their goals was enough. A formal contract came later and we have been working together for a year now.
In fact, the client was asking "Where do I sign?" before I even mentioned the formal proposal.
What I learned was that the right clients care about their results and whether you can get them there first and foremost. Pricing and contracts are afterthoughts.
To get my first major gig started, a 1-page proposal that outlined how my services would help the client fulfill their goals was enough. A formal contract came later and we have been working together for a year now.
In fact, the client was asking "Where do I sign?" before I even mentioned the formal proposal.
What I learned was that the right clients care about their results and whether you can get them there first and foremost. Pricing and contracts are afterthoughts.