Yeah, but we all know selling cars are mostly marketing :D. Tesla will have a field day if the other manufacturers do that. It's a risk, but it's a calculated risk with a huge amount of rewards for reasonable risk, which is exactly how smaller companies compete with the incumbents. No CEO from a big auto company could make this move, but Musk could, and did.
Let's say a manufacturer goes all in on the deal with Tesla and he brings out a superior car to Tesla (let's say Audi for example)...
Then people who want to choose an electric car, will think about Audi and Tesla.
It's not Tesla that is trying to get in the game, he's already in it... But are they willing to roll your dice against Tesla by competing him on popularity of products and joining him on aggressively providing fuel stations (hell, you can name it Audi Fuel Zone, if you want).
You could break out a huge market in no time, it wouldn't be bad to team up with Tesla to break open the market.. Although i wouldn't like to be Mercedes (for example), produce a electric car and say to my clients: hey, you can tank at a Audi Fuel Zone or we don't have an electric fuel stations compatible with our technology :)
