But then doesn't that mean that it's also easier to put a cache in front of those overused switches and solve the problem much more easily?
I guess the core issue here is that, from a customer's point of view, the ISP is selling me inet access, regardless of where the data actually goes, so it is the ISP's responsibility to keep their end of the bargain (to provide inet access). As a customer I should not care how is their topology planned, what kind of equipment they use, etc.
So basically the ISP though that they could offer T amount of bandwidth, advertised it as U (with U > T) because most customer won't use even close to U, and now that more and more users are actually using U amount of bandwidth (or closer to it) the ISP's infrastructure is suffering because they simply where not prepared for it, i.e. they oversold their capacity.
OT: By the way, why downvote the parent? I really thought downvoting is for when the post is off-topic or offensive or something... but more and more I see HN modders downvote because they disagree... really? so you make the post go into an ureadable color (grey) just because you disagree? I don't think it's supposed to be that way, is it?
Good point about U > T. It also happens in Gym business where they oversell their gym capacity betting that 80% of their customers will be too lazy to come exercise everyday. Now imagine if I sell a motivation pill that makes you go to gym everyday. It would be absurd if Gym companies send me a cease and desist letter because i am overburdening their facilities because everyone who takes my pill wants to use their gyms everyday.
Actually, now that I think of it, we could probably name a lot of other services that rely on this business model and do a thought experiment like the gym one.
An airline for example; now everyone actually caches their flight because Google's self-driving cars always make it on time, and then they demand that Google stops bringing passengers on time?
Or a buffet restaurant, since now everyone goes to the gym, they can actually eat a lot more, thus restaurants complain about, either the gym or the pill maker?
I don't know, it would be a strange world to live in if this happened in other industries. Maybe prices would rise too much?
Playing the devil's advocate: what if the higher contention ratios lead to 50% reduction in gym membership fee? All other gyms follow suit and consumers and gyms both benefit from the realization that not all members will be in the gym at the same time. Marketing departments start vying for consumers who they know are unlikely to attend everyday and lure them with annual sign up discounts.
Fast forward 3 years later, you come out with your pill and throw a wrench in the works. Now gyms realize they have to go back to the old pricing model because the economics have changed. Consumers will no doubt become upset at the prospec of having to pay more. Some gyms take a wait and see approach to see what other gyms will do. Your pill started it but really, it's not your fault or your problem.
Be Honest. They can invent a new business model based on transparency. Imagine if price is not fixed but you are charged per use based on the traffic at the moment. It could be similar to what Uber does, price based on demand.
In terms of ISPs, I think there should be a micro transaction exchange where I can buy X minutes of data transfer. If Verizon is clogged I switch my router to connect with ATT etc. All networks should create a single broker device thats given to each consumer.
I guess the core issue here is that, from a customer's point of view, the ISP is selling me inet access, regardless of where the data actually goes, so it is the ISP's responsibility to keep their end of the bargain (to provide inet access). As a customer I should not care how is their topology planned, what kind of equipment they use, etc.
So basically the ISP though that they could offer T amount of bandwidth, advertised it as U (with U > T) because most customer won't use even close to U, and now that more and more users are actually using U amount of bandwidth (or closer to it) the ISP's infrastructure is suffering because they simply where not prepared for it, i.e. they oversold their capacity.
OT: By the way, why downvote the parent? I really thought downvoting is for when the post is off-topic or offensive or something... but more and more I see HN modders downvote because they disagree... really? so you make the post go into an ureadable color (grey) just because you disagree? I don't think it's supposed to be that way, is it?