I agree that 'pirate' anything is a disservice for a brand name, but let's not apply the MPAA's definition of piracy so broadly. Piracy isn't sharing copyrighted media, it just happens to be a spookier name than "copyright infringement" that the media industries like to use haphazardly to in order to paint such activities as morally reprehensible.
Like it or not, neither modern media nor the MPAA introduced this usage of piracy. It has been around and part of legal discussion about intellectual property since the 1800s:
"I know patentees are much troubled with piracies upon
their inventions" (Irwin v. McRoberts 1879)
"he has a just defence, and is not a willful pirate
of the plaintiff’s invention" (Goodyear v. Dunbar 1860)
