Great, maybe it will spread to other countries :-)
Actually I'd like to see the actual width of the screen (bezel included) rather than the diagonal, which is pretty useless. It's to the width that I've been looking at recently when I wanted to know which TV fits into the space I have for it.
Example: LED TV, 98 cm (39 Zoll), Full HD, 100 Hz, DVB-T2/-C/-S2, Piano-schwarz