The fundamental mistake that audio geeks make with Beats is to think that the best headphone delivers a flat response.

Beats headphones are not designed to deliver music accurately, they are designed to make it sound cooler.

Beats is like the Instagram of music. Yeah, you'll get an objectively higher quality from Photoshop, but Instagram is easier to use and makes things look cool.

Apparently there are quality issues with Beats, but that is exactly the sort of problem that Apple is well-equipped to solve.