The consumer market believes that Beats and Bose are king though
To be fair, from what I've read Bose has the best noise cancelling system, albeit at a high price.
I'm not incredibly persnickety about audio quality and don't think I can tell the difference among various "good" headphones. But I have a pair of Bose headphones and like them.
I recently got Bose QuietComfort 20i for my trip from Europe to Australia. It was expensive, but so worth it. That constant humming noise on the plane usually makes me incapable of doing anything. With these earphones—you flip the switch and the magic happens. Especially on the flight from Singapore to Perth which was very smooth (no turbulence) it felt like just sitting in a room and listening to music. Watching movies on the plane also became much more enjoyable, with headphones offered by airline you need to turn volume almost to the max. You need an adaptor for airline headphones jack though.
To be fair, from what I've read Bose has the best noise cancelling system, albeit at a high price.
I'm not incredibly persnickety about audio quality and don't think I can tell the difference among various "good" headphones. But I have a pair of Bose headphones and like them.