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There's an old saying in the car world – people buy horsepower and drive torque. Car companies always talk up the HP (even when they're kind of sad for the weight of the car, but I digress)…

ISPs sell peak speeds and customers live the reality of the fine print that talks all about it being a shared line and that real speeds will often be lower than the advertised peak…

Yes, it's their fault, but no, it's not – expecting average consumers to fully investigate every spec and to understand things like SLA guarantees for every product and service they buy in a world that is growing ever more complex has to end somewhere right? At some point, that total burden becomes unreasonable from a user-centered perspective, right?



Even the power company -- which, for all its complexity, is a vastly simpler system to model and predict -- turns off my AC from time to time to keep up with load.

Availability of a shared network cannot be guaranteed. It's the irresistible force. Even if consumers don't understand, it still cannot be guaranteed.

Or, they could each have explicitly allocated pipes. They will pay a lot more for the privilege, though, just like they would pay a lot more for a private road instead of one they have to share with their neighbors.




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