Pull quotes dropped right into the text flow, relating to nothing, and unclear in their import. Check.
Graphic design pushing text to the margins? Check.
7 different colors of text on the page? Check.
Sentences that lead in one direction but never deliver ("small e-commerce boutiques have no perceived incentives to share what they make")? Check.
Redundency? Check.
Hard to interpret figures (18.3% for indirect networks? 18.3% of what? Profits? Conversion rate? Traffic?)? Check.
I like the message though, since it does show how so many things can help market a product online.
Pull quotes dropped right into the text flow, relating to nothing, and unclear in their import. Check.
Graphic design pushing text to the margins? Check.
7 different colors of text on the page? Check.
Sentences that lead in one direction but never deliver ("small e-commerce boutiques have no perceived incentives to share what they make")? Check.
Redundency? Check.
Hard to interpret figures (18.3% for indirect networks? 18.3% of what? Profits? Conversion rate? Traffic?)? Check.