This is going to put quite a few companies out of business. I used to work for a company doing data analytics on social media data. The thing I really like about this site is that it actually gives you great insights. For example, I can see tweet reach, link click data. This is pretty freaking awesome from a data science perspective.
Now someone needs to make a data miner so you just upload that CSV and it tells you 3 actionable things. Stuff like:
> For example, I can see tweet reach, link click data
- It does not show tweet reach
- Link click data isnt very helpful if you dont use your own shortened urls.
Can you name a few companies which will go out of business because of this? Instead, those startups might be bought by twitter to boost their offering, similar to how they bought GNIP
Companies on this[1] or this[2] list. A lot of what these companies provide (I worked at one) is merely a way to gain insight into your social media profile. Twitter Analytics is an extremely good implementation of this service for free. Twitter also gives you the CSV to mine your own data allowing an individual or company to make correlations that Twitter might not necessarily be able to make.
You're right, Twitter may buy some of those companies but to me, that's still out of business.
> Twitter may buy some of those companies but to me, that's still out of business
Point taken. But, some companies are built with a goal to get acquired. I would define out of business (and get acquired) as those companies who arent able to sell/continue traction, and get 'acqui-hired' for talent and relevancy of what they built, not exactly to integrate their product offering.
Yeah, I totally agree. Investor motivations also play a part in what you're saying. I guess what I'm trying to say is that the list of approved twitter parters could shrink once customers figure out that you can get very good Twitter analytics for free.
My personal account has had this for a few months, but my friendly twitter bot (@8ball_) still does not have access. Is there some sort of gatekeeping mechanism? The help page refers to twitter card analytics, but that is not helpful. It would be nice to roll my own statistics off of that CSV instead of relying on hodge podges of services like Wildfire (https://monitor.wildfireapp.com/count_reports/display?twitte...)
In any case, I'd love to see this roll out to more accounts: I think the information on engagement, follow:unfollow ratios and mentions over time are incredibly useful for creating more meaningful content (for businesses and automated services), though I am not convinced such behavior is good for individuals, and am curious whether access to a dashboard increases or decreases engagement.
Hi, @lfcipriani from Twitter Platform Relations team. Twitter Cards Analytics is open for every account that has Twitter Cards installed (https://dev.twitter.com/docs/cards). It's a way to know how your content is shared on Twitter.
Then, every tweet (from any person in the network) that includes a link from your website will expand a Card and engagements data will be collected in your dashboard.
Seems like I'm not the only one that can't get access on-demand. For the curious, here is what the site looks like: http://cl.ly/image/0a3V1d2W1c3J (Each group of three lines in the top bar graph represents one day.) It also lets you know if your tweet attains an unusually high "reach" is: http://cl.ly/image/1p2X3b0x2X1S - which corresponds to the number of feeds your tweet showed up on via retweets.
I'm wondering why the URL redirects to "/accounts/3lycc/timeline_activity" - specifically the "3lycc" part?
First I thought that the OP had submitted a link to his personal analytics page, but entering just analytics.twitter.com in the browser redirects to this page. Does anybody know what 3lycc means?
I've had this for months now? It's useful, but I don't think it's going to put anyone out of business... Also, I still can't register my https-only website for ad analytics, what's up with that?
It does not.
I came to know this tool while using Twitter ads (they had a $50 promotion). Seems the strategy is to engage with analytics and push towards promoting tweets. But I havent seen/read much about this tool. They need to develop it much more to give out useful analytics (try comparing this with facebook's page analytics)
Here are the shortcomings of the tool:
- Clicks on URL: It shows the overall clicks on the url, if you use it multiple times, it will be summed up
- No reach metrics for your tweets
- Filters: No filters on date ranges, difficult to dig out tweets
- No sorting of tweets by number of retweets etc.
- No sentiment analysis
All of these shortcomings could result into 2-3 products itself.
Some useful things are:
- Follower trends
- Interests and segmentation of your followers
- High level overview of how your tweets are doing.
The listed shortcomings all sound like features that over time should be developed by Twitter. Assuming those features are value adding.
This reminds me when Google Analytics stormed onto the market. Many analytic companies expired. Those that evolved had to aggressively compete and label them self at enterprise level with more features and integrations. However in web analytics space Google did not own those websites being monitored so there was opportunity left for the client analytic companies.
Competing with Twitter analytics is like a company trying to build a business around Facebook Insights and trying to compete with them. Might work in the short term but long term the odds of survival are low.
> The listed shortcomings all sound like features that over time should be developed by Twitter. Assuming those features are value adding.
Surely. Right now there are 5 different services one has to use in order to get the stats.
> Might work in the short term but long term the odds of survival are low.
FB page analytics products seem to be doing just fine. One product does not fit all, so if someone has a good product offering, a bunch of people are still going to use it. E.g. Kissmetrics vs Mixpanel, they do the same thing, but appeal different audiences.
I doubt Twitter will ever do this mostly because of the scale of the problem and because I don't see why they would release it as a product for free (even if they came up with something solid).
They bought Bluefin (biggest acquisition pre-IPO) which did a ton of really great sentiment analysis. They ended up shelving Bluefin's product (which was targets at brands and TV networks), because they'd already signed a deal with Nielsen. A shame too. Bluefin's data was amazing. And they had lots of paying customers.
It could be a very easy add-on play for big users, but Twitter hasn't historically wanted to be in the services business.
> I don't see why they would release it as a product for free (even if they came up with something solid)
Brand perception is huge thing! Twitter can heavily push brands towards improving the positive sentiment by promoted & recommended campaigns. Giving a Free tool to Tweeps is a great way for lead generation and getting people bought into sponsored tweets, hashtags etc.
I think it was just available to business accounts and verified users. At least, when I got access it was just for verified and twitter for business customers.
Probably beta testing and researching impact on Twitter if those will grow (Twitter is semi-dependant on big number of 3rd party data providers providing great tools and free advertising).
What they released now might not put other twitter analytics products out of business. However, they're facing increasing pressure from their investors as earnings reports are showing their current revenue model isn't cutting it.
If this announcement reflects Twitter's new strategy, then I would be worried if my business relied on analyzing tweets.
Is there any API for this? Twitter's analytics APIs are awful compared to things like FQL/Facebook Insights. The API doesn't even have access to basic reach numbers let alone things like organic storytellers.
There is just so much bot activity on Twitter that I wonder if these analytics can produce any meaningful insights.
If you think my statement is loaded, just try constructing a tweet with a story link and a ticker symbol for an actively traded stock (e.g. $AAPL). Just see how many clicks you get and if the link goes back to your site, you'll see that almost all of clients clicking don't run any JavaScript (strong indication of a bot).
The above example is from personal experience. There may be other topics away from finance that attract much less bot activity.
Interesting. It shows the distribution of genders that follow me. I wonder if it matches the distribution I follow, the distribution for twitter as a whole, or if it's unbalanced.
More I think about it it seems like this could have a negative impact on average users.
For those who have low engagement rates it almost damages the feedback loop... Sure they knew how many retweets & new followers they were getting before, but now knowing that few links are clicked etc. could lessen the reason for creating content.
That is to say the only Twitter Analytics company I know of YC funding in the last few years is Crowdbooster, which hasn't sold to Twitter.
Why make a comment like this? It adds nothing to the discussion and makes readers waste time on useless research. Normally I read comments like this, quickly google, and continue on with my life, but it's become an annoying trend.
EDIT: Could I inquire as to the downvotes? If you're about to downvote please consider letting me know whether it's because:
a.)I made an initial error(in stating that YC aquired companies instead of funding them).
b.)I was unnecessarily overly critical of the initial parent comment.
c.)I Came across as braggadocios and didn't add much(if anything) to the conversation at hand.
Apologies for not explaining. I think you read too much into my question.
I remembered a YC company that was acquired by Twitter a few years ago that provided this service. When the OP shared the link, I thought "this is not new, or is it?" Sure enough, it was BackType.
I edited this to funded within under a minute of posting and must have forgotten to submit.
Care to comment on anything other than that egregious error?
edit: I made this error because the initial parent comment to which I had responded had the word 'aquired' in it. I must have subconsciously confused the two, if you're implying that I don't understand how YC functions after years of reading the content here(entirely possible, albiet unlikely), that's simply not true.
I'm a human and entirely fallible, this was an error; sorry gals/guys.
Now someone needs to make a data miner so you just upload that CSV and it tells you 3 actionable things. Stuff like:
1. Your tweets about technology are the best
2. Tweet during the morning
3. Humor in your tweets is not your strength