> As far as the idea, go for something as boring as possible. Preferably something that someone else is already paying money for but that the incumbent product is shitty or lacking in some major way. Fix it or make it signficantly cheaper. Business is just a wrapper around value.
Nobody's buying it because you're not marketing it.
This "Start managing your invoices today. Take the stress out of tracking what's due, when, and to who" should be at the top of the page. The photo of a woman at a computer does absolutely nothing to explain what you're selling. It was pure curiosity that made me page down enough to figure out what you were selling. Most people who come across the page after googling "invoice management" or the like will just hit the back button.
Typing fast, gotta leave, don't mean to be rude, but that's my feedback.
Nobody wants to use it? Bullshit! You need to make people want to use it, and show them that you have a great product to sell them. I think this product has a lot of potential and I'm interested in trying it out. I'm going to show my supervisor this later because if this could be adapted for more than just invoices (say; medical forms) then this could be a contender for an automatic routing system we and many other hospitals want to set up.
The one thing that stops me giving up on it is that I use it myself, and find it useful... it's been great for tracking my own invoices. Drop me an email if you'd like to discuss it further: davedx@gmail.com
How many clients do you have? Get out there and spend time with the companies that might want your product. Work with them to add whatever extra features are needed to make it really worthwhile.
Toyota can build the best Corolla but they still need to spend millions every year marketing it so it sells.
None. I had one potential client who I used to build the product, but they decided they need a custom in-house solution that also lets them send invoices as well as managing payables. I've approached several and also chased some leads from my network but had no luck, nobody has even given me feedback.
I should work harder on getting it out there for sure. One challenge is that I think (yes, it's an untested assumption) my customers are probably more retail focused, which means doing some legwork to actually make contact (i.e. offline), something I haven't got time for at the moment.
Look's like you really have a tough nut to crack here. This is a really tough area as there is so much competition. Your product doesn't have any "I need this right now." It's also something that you really need to figure out who your ideal client.
It's more like:
- I like the ability to view all my invoices anymore but how does it integrate with my QuickBooks, Simply Accounting, etc.
- How do I keep my information in sync between my internal system and this?
- What else is out there - oh look, here's Freshbooks, seems to be really better product
My recommendation is that you need to get more niche on this. For example, let's say companies are using QuickBooks a lot in your area. Maybe they use your site as another frontend to add and view invoices that get pushed to Quickbooks. You make the process ten times easier.
I'm just throwing out ideas here. The main point is that your problem is that you identified an initial potential need but now you need to go out there and actually figure out what the real value of your solution is for companies. There's maybe that extra 2-3 features that it needs that will make somebody want to use it and buy it. I would highly recommend following Steve Blank's approach. Also, check this out - http://www.businessmodelgeneration.com/canvas. The book is also worth reading.
Basically, what it comes down to is that at this point you have a nice MVP that you can show potential customers and say "Hey, what's wrong with this? What else does it need to have for it to be useful to you?"
I made something boring: https://invoicerunner.com
Nobody wants to use it because most people make boring things. The market of boring things is saturated in most cases.
I feel like I'm back at square 1 personally.
Building a successful business is hard. You don't just "build it and they will come". There is no one-line answer to success.