Maybe this will help [1]. I didn't understand the site either but I kind of stumbled on to 'blockchain for contracts' (no idea whether that's right or wrong).

In any case it seems like there are a lot of people in Ethereum meetup groups around the world [2], so this isn't a new thing.

[1] https://github.com/ethereum/wiki/wiki/%5BEnglish%5D-White-Pa...

[2] http://www.meetup.com/find/?allMeetups=false&keywords=Ethere...