So many things wrong with this post. Firstly, the system before was fine: For four years people voluntarily chose to engage with my fan page and receive posts from my business. If fans didn't like my posts they could block them or leave the page. Facebook never said at any time they would throttle fans' access to my content, so yes, it was a cheap advertising channel. That's why we used Facebook instead of some other social network.

If you are happy to let your newsfeed be determined not by what you want but by who pays the most then good luck to you. It's bad for the fans and bad for us, and ultimately -- as you can see by the increasing number of anti-Facebook posts -- it's bad for Facebook.